Immediately after the ban on posting reviews was lifted, Spider-Man: Brand New Day quickly became the focus of international media attention. According to People , the film is currently enjoying a 91% positive rating on Rotten Tomatoes , based on initial reviews from critics. Many writers consider it one of the best Spider-Man films since Tom Holland took on the role of Peter Parker.
According to Deadline , director Destin Daniel Cretton has chosen a different approach compared to Spider-Man: No Way Home . Instead of relying heavily on nostalgia or a familiar cast of characters, the film focuses on Peter Parker's journey of growth after the world forgets his true identity.
Tom Holland reprises his role as Peter Parker in Spider-Man: Brand New Day , the new film that is receiving much positive feedback ahead of its release.
Image: Screenshot from the trailer for Spider-Man: Brand New Day
Many critics praised the film for its good balance of action, emotion, and the comedic moments characteristic of the Spider-Man franchise. Tom Holland's performance was also commended for portraying a more mature Peter Parker while still retaining the relatable quality that makes the character so appealing.
The film opens a new chapter for Spider-Man.
According to Entertainment Weekly, the production team has repeatedly stated that Spider-Man: Brand New Day is not simply a sequel, but the opening chapter of a new journey for Spider-Man in the Marvel Cinematic Universe (MCU).
Speaking to GQ , director Destin Daniel Cretton said that Spider-Man: Brand New Day is "a film about the importance of connection." According to him, Peter Parker's journey in the new film begins with isolation after the events of Spider-Man: No Way Home , but what audiences will follow is not just the fight against villains, but also the process of the character reconnecting with those around him. The director believes this story can evoke empathy because it reflects feelings that "many of us are experiencing."
Another noteworthy aspect is the film's action sequences. According to the Times of India , Jackie Chan's stunt team participated in many of the key action scenes. The involvement of this team is expected to bring a highly realistic fighting style, combining martial arts moves with the web-slinging and acrobatic stunts characteristic of Spider-Man .
Tom Holland also praised the stunt performers, saying that filming the action scenes this time was much more challenging than before but felt more authentic. The actor believes that the combination of real action sequences and special effects makes the film more vibrant.
Tom Holland and Zendaya continue their collaboration in the new Spider-Man film.
Image: Screenshot from the trailer for Spider-Man: Brand New Day
Surpassing Stephen Chow's films in the Chinese market.
Not only has Spider-Man received positive feedback from critics, but it has also seen promising signs in the Chinese market.
According to box office data from Maoyan , Spider-Man: Brand New Day topped the box office charts in China on July 28th, surpassing Stephen Chow's Kung Fu Hustle . This achievement is noteworthy because Stephen Chow's film had previously held the top spot for 10 consecutive days and was considered one of the standout films of this summer in China.
Previously, according to Deadline , Kung Fu Hustle had an impressive opening weekend in China, grossing approximately $73.6 million, becoming one of the best opening films of the summer and marking Stephen Chow's return to directing after many years. The fact that Spider-Man: Brand New Day quickly rose to the top of the box office charts is seen by observers as proof of the enduring appeal of the Spider-Man brand and the audience's expectations for the character's new chapter after the resounding success of Spider-Man: No Way Home.
With positive reviews from critics before its release and promising signals in one of the world's largest film markets, Spider-Man: Brand New Day is off to a good start. If it continues to maintain its word-of-mouth after its official release, the film is expected to become one of Marvel's most notable blockbusters of 2026.